![]() ![]() Īs we deal with things that are more distant money, the easier it is to cheat and not to think of yourself as a bad person. The idea was we get people one step away from money. We did the experiment with tokens instead of money to see if it would change the cheating and it did. ![]() So it's not about fear of God it's about reminding people of their own moral standards. In fact even when we get atheists to swear on the Bible, they don't cheat afterwards. ![]() And it's not as if the people who are more religious or who remember more commandments cheat less. And it turns out that it shrinks the fudge factor completely. So we tried to shrink it by getting people to recite the Ten Commandments before they took the test. Now if we have this fudge factor, we thought that we should be able to increase it or shrink it. That is, we cheat up to the level that we would find it comfortable. And we find that there's a balance between these two goals. Wired: What did your tests tell you about the ways people cheat and why they do it?ĭan Ariely: We came up with this idea of a fudge factor, which means that people have two goals: We have a goal to look at ourselves in the mirror and feel good about ourselves, and we have a goal to cheat and benefit from cheating. ![]()
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